Just for mortgage brokers & IFAs

All marketing gurus know that it's easier to sell a product to a previous customer than try to win a new one.  So how do you keep in touch with your previous customers?  Are they all following you on social media?  Do you send regular newsletters? Or even emails? No?

Well here's a reason to get in touch with your previous customers who have previous arranged buy-to-let mortgages, with 2 pieces of information that are relevant and useful - and it's the perfect chance for you to reconnect with them.  So feel free to copy & paste the paragraphs below and connect away....

A brand new product has just launched into the UK private rented sector, to establish a national quality rating for residential rental properties.  Do you think your property is head and shoulders above others in your area? But do you feel that you can't differentiate it enough, because of the similar marketing routes all properties are restricted by nowadays?  If you have properties that you want to stand out, achieve higher rent and quicker turnarounds, then maybe you should consider a Rental Rating.  This is a 2 year rating assessment from the surveyors at Real Surv. They review the condition of the property, inside and out, plus the facilities you provide for tenants (eg security, parking etc).  If you want to know how you may score before you commit, have a look at this and other posts on their blog http://realsurv.blogspot.co.uk/2013/09/what-are-people-saying-about-rental.html

The landlord's forum Property118.com is campaigning for landlords to support them in their case against West Bromwich Building Society and Bank of Ireland, so they can test the legality of the banks' increasing tracker margins on thousands of buy to let mortgages.  If you or someone you know has been affected, or if you just want to support them, fill in the form here http://www.property118.com/help-us-to-protect-your-tracker-margins/43709/